About The Brokeropoly Company

Jay Houghton, President, The Brokeropoly Company

Jay brings a vast amount of corporate and entrepreneurial experience to the business of brokering.

Jay has over 20 years experience in all aspects of planning and implementing strategic marketing and marketing communications, and business development programs. His experience includes market research, advertising management and production, merchandising, management training, strategic planning, product planning. Up until recently Jay has focused on strategic issues surrounding e-commerce in the automotive industry including assignments at both A. T. Kearney, EDS and with the new automotive exchange being created by Ford, GM and DCX, Covisint.

Jay is the author of over 20 industry articles ranging from advertising theory to brand management to the award winning white paper called “The Digital Dealer”. 

He continues to do consulting within the auto industry and Jay holds a Bachelors Degree in English, a Masters Degree in Business and is a Certified Business Broker.